Wednesday, February 17, 2010

A Rough Guide For Call Centers (Criticisms of Call Centers)

Criticisms of call centers generally follow a number of common themes, from both callers and call centre staff. From callers, common criticisms include:

  • Operators working from a script
  • Non-expert operators (call screening)
  • Incompetent or untrained operators incapable of processing customers' requests effectively
  • Overseas location, with language and accent problems
  • Touch tone menu systems and automated queuing systems
  • Excessive waiting times to be connected to an operator
  • Complaints that departments of companies do not engage in communication with one another
  • Deceit over location of call centre (such as allocating overseas workers false English names)
  • Requiring the caller to repeat the same information multiple times

Common criticisms from staff include:

  • Close scrutiny by management (e.g. frequent random call monitoring)
  • Low compensation (pay and bonuses)
  • Restrictive working practices (some operators are required to follow a pre-written script)
  • High stress: a common problem associated with front-end jobs where employees deal directly with customers
  • Repetitive job task
  • Poor working conditions (e.g. poor facilities, poor maintenance and cleaning, cramped working conditions, management interference, lack of privacy and noisy)
  • Impaired vision and hearing problems
  • Rude and abusive customers—especially callers who ask, "Is this the answering service?" (Most operators are not allowed to disclose this.)
So, Is it true? What do you think?

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